There is a large ground swell building in the general public. If you wish to be successful with your Internet business, then you had better ensure that you practice integrity in all your business dealings.

Everywhere I turn, people are discussing how they or someone they know has been ripped off by another Internet scam. Thousands of Internet customers have been burned by Internet businesses that put financial success ahead of business integrity.

My mentor, Mike Litman, #1 International best-selling Author of "Conversations With Millionaires" keeps telling me, "Gilbert you must grow as a person before you can reach a new level of income." He insists that you have to ensure that your customer gets way more benefits than he has paid for. You must ensure that he always feels happy and satisfied because he did business with you. In this way, he will be willing to do business with you in the future.

Jim Rohn, a great motivational speaker, says it is far more important who you are becoming than what you are earning from your Internet business. Jim advocates that you should work toward becoming a millionaire, not for the money, but because of whom you become while achieving that goal. He stresses becoming a better person, a person who has integrity.

Integrity is defined as soundness, adherence to a code of values, having utter sincerity, honesty and candor. In other words, being someone who can be counted on, or depended upon. If you say that you are going to provide a service or product for a certain amount of money, then you do it. You are looking out for your customers, as well as yourself.

In most cases your reputation will precede you! If you conduct your business with integrity, word will get around. Similarly if you think that no one will discover your flawed business practices, you are wrong, this type of behavior will spread even faster, and on the net, word spreads at the speed of light.

One of the universal laws of success is that financial success follows hard work done with honesty. Help enough people get what they want and you will find that you receive what you want too. However, if you are just looking out for yourself, you are only hurting yourself in the long run. Wouldn't the Internet be so much better if we were all watching out for each other?

One important lesson that you must learn if you are going to have a successful Internet business, is that people buy from those whom they trust. If they trust you, they will buy from you. If your integrity is guiding you as you make your presentation to others it will come across to your potential buyer. You are more likely to make that sale with your integrity guiding you than with any other aspect in your presentation.

It does not matter how well you intellectually present your service or product, if your prospects detect flaws in your character you might as well close up your website and admit that it’s over. Perhaps an even greater reward for being a man or women of integrity is that you will sleep better at night just knowing you did your best to sincerely help others achieve their dreams. What can be more rewarding than to help others reach their goals?

And finally, if you use integrity in everything you do, your children will have someone that they can be proud of and more importantly someone whom they can trust and that’s something that money can’t buy!