Success in business comes as a result of getting the right things done, in the right way, by the right people, all the time. If our business structure supports this kind of effort, then we will be the proud owner of a business that very quickly achieves outstanding and lasting results.

All good business relationships are based in trust. The higher the trust levels are within a business, and between the business and its customers and partners, the more rapidly the results will be achieved.

When people trust us, business deals are done very quickly and often on the basis of a handshake. High trust and high ethical standards produce high performance. Trust is one of the highest valued attributes and qualities of good leadership.

The organizational architecture of the value-based business shapes the creation of meaning and purpose, in the first instance, and informs all actions.

Clarity about our Mission, Vision and Values and living by these elements creates trust in our business. It does this because our espoused belief system gives us a benchmark against which all of our behavior can be measured. Strategy and leadership are then grounded in and informed by always doing that which is right.

A clearly articulated Mission, Vision, Values, and a list of the expected behaviors that flow from these elements, form the basis of our employment contract with all of the people involved in our business.

By consistently carrying out our small business plan in light of these elements, we build exponential value into our business.

These elements inform all the activities of our business, from policy development, planning, leadership skill development, information and communication flow, through to our systems and processes that ensure compliance with standards, measures and benchmarks.

Being clear in the first instance about the meaning and purpose of the business delivers excellence as a natural outcome of putting the right principles in play.

In the value-based business, standards and compliance are never seen as an imposition. They simply represent that which the business is already and naturally pursuing. This approach leads in turn to even higher levels of performance and excellence.